Introduction on SEO
SEO stands for Search Engine Optimization s process
involving basic technology used to improve the visibility of website in search
engines. After the entire hush-hush internet has caused in the century, we as
human beings started heavily depending on this technology in every aspect of
day-today life. While our fingers are sweeping the internet for wide variety of
information, using search engines for basic needs has become vitality
Often the results displayed on the first page receives numerous
visitors and all the efforts put forth to bring certain website on the first
page of displayed results comprise Search Engine Optimization. This is done by
targeting various ways in which search engines are used like image search,
local search, video search and other methods. In short, although someone has a
web presence by creating lucrative, competitive and eye-catching website driving
traffic to this website and increasing its appearance in search results is
called SEO.
There are different forms of and tactics of SEO all are
initiated to increase the website presence and visibility as well numbering of
the website in search engine results. Most commonly targeted and used search
engines are Google, Bing, Yahoo, Baidu and certain other regional search
engines. Some of the tactics that are usually undertaken for SEO involve
editing content and HTML along with associated coding, keyword specific
document creation, back linking, inbound linking and such elements.
In fact,
SEO also has some shortcuts that are not approved in the legal manner and such
practices come under black hat tactics involving spamdexing, link farms,
Keyword stuffing and article spinning. Please be assured that using such
illegal means may be harmful for the web presence of certrai9n websites that
can be banned in the virtual world. Efforts are initiated by search major
search engines to detect such unethical practices by making relevant changes in
the algorithm used by search engines.
How SEO Drive Business to Your
Website
With the advent of Internet, all the physical barriers and
boundaries between different nations are vanished and the whole world has
become single market place turning this virtual world in to one Global village.
Due to the extreme exposure businesses and ventures are getting to their
products and services via Internet many businesses owners, corporate
industries, and everyone wants to have a piece of cake is trying hard to
establish their web presence. Creating website and hosting it does not mean the
creator or owner has global acceptance, however, in order to mark the presence
of his website and the products and services he is offering he needs to
generate traffic to his own website.
Along with the changing technology, formula of internet
marketing came forward and one of the finest elements of the trend is SEO that
will enhance the traffic as well business of the concerned website. Internet
users have growing tendency to use search engines for their queries and depending
on the reasons and regions these search habits change tremendously. With the
presence of many Search engines on internet, the mainly targeted search engines
by SEO’s are Google, Yahoo and Bing having global acceptance. SEO’s study the
search abilities and searching manner of different prospects and make changes
in the contents of website with the relative knowledge of working pattern of
the different search engines to provide top numbers in search results to the
destined website.
Increased visibility and increased search engine ranking
will eventually lead to increased traffic to the targeted website. Please
understand that most of the websites found in the top results of the search
engines are due to the right methods of SEO incorporated in them and SEO is
necessary to drive increasing traffic and to increase the popularity of the
website.
How Images Can Help Your SEO and
Traffic Building?
SEO is a basic tactics involved in building web presence of
the certain website and is solely responsible to bring in more traffic to the
website. There are different elements and tactics used in SEO to achieve the
webpage ranking as well to increase the traffic and visitor to the website. One
of the prime considerations of these tactics is original and well-written
content with placement of relevant images playing crucial role in organizing
traffic. Recently the advancement in technology brought changes like Web 2.0
providing optimum importance and relevancy to the image optimization.
Major search engines like Yahoo, Google and Bing have
adopted the changes by redefining the search strategies with inclusion of
images as separate entity in their search database. Often users have tendency
to search for different images that can be product specific or person specific
but do offer best search results to the end users. A conventional method to use images such as
photos, maps or products that are relevant to keywords and content of website
have gained more importance in basic SEO tools.
Use of compressed images to accommodate them in the HTML
files of the website using appropriate tools and optimizing them using right
kind of SEO tactics is the best way to gain increased traffic. Compressed
images need less time for uploading providing quick results and often uses
minimum server space. Sometimes images play a major role in SEO than fresh
content as it enhances the visual experience and creates a positive impression
amongst users. Use of images in website, blogs, content and press releases and
Relevant use of images on some of the high ranked social networking sites like Facebook,
twitter, My Space help in high ranking of the website in entire search process.
Can Google Analytics Really Help to
Improve Your SERP?
SEO is a basic tactics undertaken to improve the search
engine ranking of the website and to get the additional number of visitors to
the targeted website. While getting involved in various tools and tactics that
are used in conventional methods of SEO some of the features like webmaster
tools and Google analytics do play an important role in Search Engine Result
Page. The actual concept of Google analytics is to analyze the database of your
website in terms of the traffic your website is getting, regions from where you
are getting, page views, pages visits, bounce rate, average time on sites and
new visitors.
As an SEO if you get to know the different aspects
associated with all these elements, you eventually get an idea to optimize the
website accordingly. When you are sure about the new visitors you are getting
you can look for the actual search results and the keyword they have used as
well you can think n the bounce rate. If your bounce rate is high then you can
optimize the website to make sure that the visitors visiting your website are
getting the relative content for which they have clicked your webpage.
With use of traffic sources, you get a detailed amount of
knowledge about the direct traffic, referring sites and traffic diverted by
search engines. Use of tools like traffic sources from search engines will
provide you an insight in to the detailed amount of traffic generated by each
search engine and the average amount of time spent on your website. All these
analytics features will eventually help you to build and optimize the website
accordingly to provide better search engine page results and a real time
increase in traffic to your website.
What is Link Building and Why is it
Important?
Search Engine Optimization is online marketing strategy and
over the years has proved its importance in pulling the traffic from search
engine results. It is tendency among people to visit the top search results
occurring in search engines in order to retrieve the information they are
interested in. Whereas there might be thousands of websites having the same
content on their website that are not optimized and a better optimized website
will often look for increased number of visitors and repeated visitors help in
increasing the popularity of the website. Until now, the algorithm used in
search engine was hidden from webmasters so was the tactics of these search
engines to select the top results. With the introduction of Google Webmaster
tools, some of the important aspects of SEO are brightened up and one of them
is back linking and link building.
Link building is the process of creating back links with
other webmasters or other WebPages that will eventually improve the ranking of
your website. One of the most important things, which have to be kept in mind
in link building, is to analyze the quality of website with which you create
back link. Avoiding back linking with the websites that do not belong to your
niche and to your business However, creating back links with high ranked sites
and those relating with the theme and niche of your website will provide good
SERP. You can do back linking manually or with the help from professional SEO
experts depending on your requirements and needs otherwise outsourcing SEO to
external firm to get positive SERP is the best method to get increased traffic.
Things Required to Get Better
Page Rank
As an SEO it is highly possible that you come across your
client requirements saying, “I have a website and no matter what you do I want
a better page rank”, Although it sounds too easy to utter the efforts taken by
SEO’s to achieve the higher page ranks are immense. According to some of the
industry sources, they call the traffic diverted from search engine as free traffic, but what they are not
aware is about the efforts, patience and possible money to get there. Although
it is true that once the page rank achieved you need not have to pay any money
to the search engines and the traffic will flow in depending on your page rank.
In page, ranking the relevance and the importance of the
webpage is measured and is ranked from 0 to 10 where O has trivial importance
whereas very few WebPages have managed to score 10. Some of the stuff that is
necessary to get a better page ranking is innumerate below
- Your webpage should stick to the subject and should not contain any vogue information.
- There should be
relevance between the title and title tag with the content of the page
- Use of Keywords and
phrases woven around that keyword would make some sense giving a true idea
about the page content to the search nine.
- Get links to the page
from authentic sources having similar content as of your page because
getting links from similar pages seems relevant to search engine.
- Incoming links to your
website or WebPages should be checked because often the site with better
page ranking linking to your website will provide higher page rank.
- Cultivating more and
more links is the prime strategy of popularizing your webpage among search
engines.
Things That Can Improve Our SEO
Often it becomes important to consider separate and
different aspects that will lead to increased page ranking and search engine
result ranking of our website. Using regular Search Engine Optimization is one
of the ways with which the desired results can be achieved but with the
changing form of technology and relative new concepts like mobile form of
websites and separate algorithms for mobile search engines some different
approaches of SEO has to be kept in mind. With certain conventional methods,
still there are increased opportunities to increase our SEO and without this
tact’s the whole concept will go missing.
Some of the relevant things that will help in enhancing our
SEO are discussed below that are easy to understand and practice.
- Use of Appropriate URL’s
Uses of spaces are not allowed in your domains and further
avoid using underscores, because it is considered as ne big word by the search
engines and hamper overall ability of your website to appear in search results.
Always use dashes in URLs and for CMS like Word Press always use custom
permalink structure.
- Using Appropriate Words in URL’s
Certain words known as “Stop Words” are generally ignored
by the search engines and the common words are I, the, It and What.
- Use Focused Meta Descriptions
As most search engine using meta description to describe
the content of your pages so make it accurate, easy to read and representative
of the content that is actually in the page.
- Never rely on Meta Keywords
With the introduction of new algorithm, never load your
Meta tag with keyword instead rite a copy containing that keywords organically.
Make sure your keywords appear in your copy or you could be penalized.
- Optimize Page Titles
Keyword should appear in first 60 characters of your
content and of page title, put the tile at first and name of your site or your
company at the last in page titles. Titles should be eye catching making some
promises, evoking emotions and making queries.
